Social Media Campaign

Talk. Trust. Thrive.

A mental health awareness campaign designed for young adults (ages 18–25) who struggle with anxiety, overthinking, and self-destructive thought patterns. The campaign highlights the importance of open dialogue, peer support, and trust-building as pathways to resilience. By normalizing conversations about mental health, it empowers young adults to break harmful spirals and thrive in their personal, academic, and professional lives.

Strategic Plan: Our mission is to create a supportive digital community where young adults feel safe to share their struggles, build trust with peers, and adopt healthier coping strategies.

Goal: To reduce stigma around anxiety and self-destructive tendencies by encouraging young adults to actively engage in conversations about their mental health. Success will be measured by hashtag use, pledge participation, and peer-to-peer content sharing. Ultimately fostering a culture where talking builds trust and trust fuels thriving.

Audience

College students and young professionals (18–25) navigating stress, perfectionism, and self-doubt.

Metrics

Awareness: At least 15k followers on Instagram and TikTok in a year of the campaign.

Behavior Change: 500+ accepted challenges to “talk it out” with a peer or counselor, measured through use of the hashtag #TalkTrustThrive

Merchandise: 1,000+ product sales, with the proceeds going directly towards mental health resources for young adults.

Social Platforms

Social media platforms such as Instagram and TikTok, which are the most utilized by most young adults.

User Engagement

Users post a short video or story on Instagram and TikTok about one time they “talked it out” and how it helped. The campaign account will repost submissions to amplify voices.

Designed Social Graphics:

Our viewership and outreach will increase if we use a variety of media. The graphics are tailored for TikTok and Instagram posts. Additionally, Twitter/X users will be urged to employ the challenges and hashtag #TalkTrustThrive.

Merchandise

These products aid in creating an identifiable brand for Talk Trust Thrive, reminding people to talk openly about struggles with anxiety. All procceds go towards mental health resources and organizations that help young adults.

Steps to Take the #TalkTrustThrive Challenge